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The legacy of Royal Crown perfumes is deeply rooted in the traditions of an Italian family with a profound passion for the art of perfumery. Each fragrance is a testament to the family's unwavering dedication and meticulous attention to detail. Antonio Martino Visconti, the founder of Royal Crown and a descendant of the illustrious Visconti family of master glovers at the court of Caterina dei Medici, is a gifted alchemist with a keen sense of smell and an unyielding pursuit of olfactory perfection. Together with his daughters Valentina and Nicoletta, he leads the family business with a shared philosophy of common values, strong territorial identity, and generational continuity. Every Royal Crown fragrance is still lovingly handmade in Italy, one by one.

Royal Crown


The history of Royal Crown’s perfumes is that of an Italian family strongly tethered, for generations, to tradition and passion for the perfumery art.

Every creation represents passion and a meticulous attention to details The family Royal Crown was founded in Rome in 2008 by Antonio Martino Visconti, heir of the ancient Visconti family, a family of master glovers at the court of Caterina dei Medici, and today defined as a brilliant smell alchemist in the continuous search for olfactory perfection, prime mover and last of all his creations. 2008 saw the entrance of the fourth generation. Together with his two daughters, Valentina and Nicoletta, Antonio M.V. runs the Company with love and devotion.

“We are a Family Company: common values, strong territorial identity, generational continuity … we share this philosophy that inspires our creations, still handmade in Italy, one by one.”

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