William Penhaligon | The founder of penhaligon's The spirit of William Penhaligon, our founder, touches everything we do. An Englishman living in an age of excess and flamboyance, William was witty, wildly creative and always inspired by the unusual. Hammam Bouquet, our first scent, was dreamt up by William in 1872 after inhaling the steam and sulfurous aromas of his neighboring Turkish baths. These were wild ideas for wild times, and it is still the way we work today. Inspiration comes at the strangest moments and places: a magical moment, a stolen view, an idea crystallized. Over 135 years since the doors of the Penhaligon's barber shop first opened on Jermyn Street, William's hugely precious archives continue to inspire and inform everything we do.