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OBVIOUS

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OBVIOUS | Obvious is a new luxury perfume brand that combines simplicity with elegance, and elegance with respect. While Obvious is completely motivated by transparency, recyclability and accountability, make no mistake, the brand epitomizes luxury, savoir-faire, generosity, and beautiful complementary creations that are simple yet eminently complex. When it comes to concentrates, Obvious favors natural ingredients but does not shun synthetic ones. We have chosen to use organic dilution alcohol, recyclable bottles made from recycled glass, cork caps with no plastic inserts, and boxes made from recycled paper and naturals dyes.

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