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MATIERE PREMIERE, as the name suggests, focuses on one central natural raw material of exceptional quality which is delivered in an extraordinarily high dosage, to leave a sillage like no other, and an unforgettable olfactory experience of elegance and authenticity. By offering a true interpretation of what perfumery can be, Aurélien Guichard seeks to create exceptional sensory experiences for clients across the world, regardless of culture or gender. With short formulas, he aims at making the texture of the main natural ingredient the core sensation in his contemporary scents, which can be appreciated by both experts and non-experts.

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