The concept | Maison Rebatchi is a perfume house born in a very atypical way: it is above all a human story between a young Franco - Algerian man and some of the biggest names of French perfumery who have decided to accompany him in his dream. Mohamed gave them free rein on the creations. Maison Rebatchi describes the contrast of its childhood between a Parisian suburb and Algiers: multiculturality. A fresh take on the independent perfumery market, which is young, accessible and high qualitative at the same time.
The founder | 30 years old. Franco-Algerian, born & raised in a working-class Parisian suburb. A self-made entrepreneur with 3 companies founded before 30 years old. Passion & talent for fragrances since childhood, rooted in traditions & self experience. First creations & successes in his neighborhood thanks to an instinctive understanding of customers’ needs & a pioneering digital strategy. Sincerity, authenticity, audacity & optimism. Simply believes in his dreams & makes it happen!
The perfumers and artisans | Some of the greatest names in perfumery helped Mohamed Rebatchi make his dream come true, conferring credibility to his project. Given free rein, each perfumer took inspiration from a raw material, an accord, a memory or even a specific atmosphere to create a fragrance dedicated to and embodying the spirit of Maison Rebatchi. An invisible link naturally unfolded between the multicultural origins of Mohamed Rebatchi, a bridge between France and the Near East. Also, the founder has surrounded himself with the best designers, master wax makers and craftsmen, capable of forging the elegant and timeless universe he dreamed so much of.