THE MAGICAL POWER OF OLFACTION | Like a set of footprints through our lives, olfaction has the magical ability to bring back the most hidden emotions and memories. Of all our senses, it’s the most powerful and the most mysterious. Indeed olfaction and by extension the artistry of perfume, is highly complex. Memories, emotions, sensations, the list of ingredients that inspire a perfumer is vast and the composition of an olfactive melody is hard to understand. If one wants to decode the true power of perfume, driven by an inextinguishable thirst for knowledge, there is a similar language, one that’s even more intuitive. Music.
PLAYING WITH NOTES | A perfumer and a musician are like twin brothers, inseparable mirrors. The hand of the musician scribbles on paper, the lines curve beneath his quill, drawing up words to be transformed into notes. The ears judge the chord, striving for perfection. The hand of the perfumer reaches for vials filled with notes, juggling between pipettes. The nose tirelessly sniffs and smells, adding, taking away and summoning memories to the fore. Playing with those notes, both perfumer and musician compose their own harmony.
A COLLECTION OF NOTES | The symbiosis between perfume and music is the inspiration behind our perfume collection. The first, the “ICONS COLLECTION”, takes its inspiration from musical and generational icons emerging from social, historic, cultural and artistic contexts, lending their voice to the messages, emotions, ideas and trends of their times. The second, the “GENRES COLLECTION”, interprets the characteristic rhythm, the emotional force, character and historical and cultural background of a musical genre. Musical genres are the soul of a nation, of generations and social and political movements; the way that populations and ethnic minorities protest, speak and communicate is indelibly ingrained within us.