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One of the most wonderful things about being human is seeking and finding pleasure. However too often, this pleasure comes at the expense of someone, or something. Enter Frances Shoemack, an Amsterdam based former winemaker, on a mission to blend the pleasurable world of perfumery with the conscious simplicity of nature. To create the very best natural perfumes in the world, Frances needed the right ally. In 2012, she joined forces with Sao Paolo based master perfumer Isaac Sinclair and Abel was born. Five years on and with a growing team and fan base, they bring the world’s cities a selection of natural unisex perfumes that are modern, chic and long lasting. The discerning individuals that discover Abel take delight in their daily dose, heightened by the knowledge it’s not only good for them.